Few artists have shaken the global music scene quite like Peso Pluma. The young Mexican sensation has redefined the boundaries of regional music, fusing traditional corridos with urban beats and global flair. With his gritty voice, streetwise charm, and boundary-pushing sound, Peso Pluma has risen from humble beginnings in Jalisco to international stardom. Today, he’s not just a chart-topping performer — he’s a cultural icon. Let’s explore Peso Pluma net worth journey, from early life to success, and personal story.
Quick Bio Table
| Real Name | Hassan Emilio Kabande Laija |
| Stage Name | Peso Pluma |
| Date of Birth | June 15, 1999 |
| Age (2025) | 26 years old |
| Birth Place | Zapopan, Jalisco, Mexico |
| Nationality | Mexican |
| Parents | Father of Lebanese descent, Mother Mexican |
| Siblings | Not publicly disclosed |
| Profession | Singer, Songwriter, Performer |
| Famous For | Corridos Tumbados, “Ella Baila Sola”, “PRC” |
| Hobbies | Music production, travel, performing live |
| Height | 5′ 7″ (170 cm) |
| Weight | 67 kg (147 lbs) |
| Hair Color | Light Brown |
| Eye Color | Brown |
| @pesopluma | |
| Marital Status | Not Married |
| Peso Pluma Net Worth (2025) | Estimated $10 – 15 Million |
| Education | Completed schooling in Mexico |
| Family | Keeps family life private |
Who Is Peso Pluma?
Peso Pluma — born Hassan Emilio Kabande Laija — is a Mexican singer and songwriter who has become one of Latin music’s biggest breakout stars. His sound bridges generations: modern enough for TikTok trends but rooted deeply in the traditional Mexican corrido style.
Known for his raspy voice, streetwear aesthetic, and storytelling lyrics, Peso has helped transform regional Mexican music into a worldwide movement. Songs like “Ella Baila Sola”, “PRC”, and “Por las Noches” have earned him global fame, setting streaming records and introducing millions to the rhythms of Jalisco.
Peso Pluma Net Worth
As of 2025, Peso Pluma net worth is estimated between $10 million and $15 million, an impressive figure considering his relatively short time in the global spotlight.
His income comes from multiple sources:
- Music sales and streaming royalties across Spotify, Apple Music, and YouTube
- World tours and live concerts that sell out in hours
- Brand collaborations with top fashion and lifestyle labels
- Merchandising and his own label, Double P Records
What makes Peso unique is not just how quickly he amassed wealth, but how he reinvests it — supporting other young artists and expanding his creative ventures. His success story is proof that cultural pride and hard work can create global recognition.
The Early Years in Jalisco
Peso Pluma Birth name Hassan Emilio Kabande Laija Hometown Zapopan, a color city in the Mexican state of Jalisco. His family background is mixed culturally — Lebanese on his father’s side, deeply rooted in Mexico on his mother’s. This twin view fitted into a unique mindset that he developed early.
At a young age, Peso was listening to the sound of mariachi, banda and traditional Mexican folk. These were the tunes that sounded through Jalisco streets, informing he young his musical curiosity. Unlike most teenagers Peso spent countless hours typing lyrics and trying different flow patterns. He was said to have taught himself guitar by watching instructional videos on the internet, a medium through which he also developed the sound that would make him famous.
The Birth of a Stage Name
The name “Peso Pluma” — which translates to Featherweight — came from an unexpected encounter. During a casual conversation with Mexican boxing legend Marco Antonio Barrera, Peso was told he looked like a featherweight fighter because of his lean physique. The nickname stuck, and Hassan adopted it as his stage name.
Beyond being catchy, Peso Pluma reflects balance — light yet strong, graceful yet powerful. It became a perfect metaphor for his approach to music: mixing emotional vulnerability with hard-hitting beats.
Breakthrough: “Ella Baila Sola” and Global Fame
Everything changed in 2023 with the release of “Ella Baila Sola”, a collaboration with Eslabón Armado. The song exploded on TikTok, streaming platforms, and global charts — even reaching the Billboard Hot 100, a historic feat for a regional Mexican track.
The single introduced millions of international listeners to Peso Pluma’s music, turning him into a household name almost overnight. With his slick mullet, designer streetwear, and confident swagger, he became both a cultural and style icon.
Personal Life
Peso Pluma generally keeps his personal life off the radar. Though never out of the spotlight, he is still somewhat enigmatic with only adds to his charm.
He’s not married and has been associated with some public figures in the entertainment industry but Peso rarely confirms rumors. He’s devoted to his job and his music.
Beyond performing, he lives a low-key lifestyle — hanging out with family, traveling and working on something creative. Friends say he is humble, introspective and often unusually down-to-earth for someone of his level of fame.
Professional Life
Peso Pluma’s professional journey is a masterclass in how passion, innovation, and cultural identity can collide to create something extraordinary.
Early Career
He started out by writing songs as a teenager, teaching himself to play guitar through online tutorials. Those early sessions in his bedroom turned into demo recordings that captured the raw honesty of his voice and perspective.
In 2020, he released tracks like Relajado Voy and Ah y Qué?, slowly building a loyal audience. But the real breakthrough came in 2023 when Ella Baila Sola — a collaboration with Eslabón Armado — became a global hit.
Mainstream Success
The song not only topped Latin charts but also reached the Billboard Hot 100, marking a historic moment for regional Mexican music. From that point, Peso Pluma’s rise was unstoppable.
He followed up with hits like “PRC”, “Por las Noches”, “Rubicon”, and his collaboration with Bizarrap, BZRP Music Sessions #55. Each release proved his versatility, mixing traditional rhythms with urban beats.
Record Label and Legacy Building
In 2024, Peso launched Double P Records, his own music label, to help emerging Mexican artists. His goal was to empower the next wave of voices, giving them the global platform he once dreamed of.
Today, Peso Pluma’s name symbolizes a bridge — between old and new Mexico, between local culture and worldwide sound.
Height and Physical Appearance
Peso Pluma’s height is approximately 5 feet 7 inches (170 cm), and he weighs around 67 kg (147 lbs).
While his build fits the “featherweight” nickname, his stage presence is anything but small. With sharp features, light brown hair, and expressive brown eyes, Peso has become a style icon. His signature mullet hairstyle has even sparked a fashion trend among fans.
He blends Mexican streetwear with high-end fashion — favoring brands like Gucci, Louis Vuitton, and Palm Angels. His appearance reflects his dual identity: local roots with international confidence.
The Story of Success
Peso Pluma’s success didn’t come overnight — it’s a story built on persistence, creativity, and timing.
The Turning Point
When “Ella Baila Sola” dropped in early 2023, it became a viral sensation. Fans around the world, from Mexico to the U.S., couldn’t resist the rhythm and sincerity of the song. It dominated TikTok trends and streaming charts, quickly surpassing 1 billion plays.
Expanding His Reach
Following that, Peso embarked on massive tours across the Americas, selling out venues from Los Angeles to Buenos Aires. His live shows were electric — filled with charisma, crowd connection, and raw emotion.
Critical Acclaim
Music critics and industry veterans praised him for bringing a fresh wave to Mexican music. Awards soon followed — Latin Grammy nominations, Billboard Latin Music Awards, and Premios Juventud.
Each milestone proved one thing: Peso Pluma wasn’t just a viral artist; he was here to stay.
Education
Peso Pluma completed his early education in Mexico. Although not much is known about his academic journey, what’s clear is that his creativity blossomed during his teenage years.
He has often credited education with helping him develop discipline and focus — qualities that later fueled his musical career. Peso encourages young fans to stay in school and use learning as a tool for personal growth, even while pursuing artistic dreams.
Final Word
Peso Pluma’s rise from a young dreamer in Jalisco to a world-recognized artist is nothing short of inspiring. He’s managed to turn local music into a global phenomenon, all while staying true to his heritage.
At just 26, with a net worth exceeding $10 million, he has already cemented his place among Latin music’s biggest stars. But his story is still being written — one hit, one stage, and one cultural breakthrough at a time.
Peso Pluma is more than a musician. He’s a symbol of modern Mexico — resilient, creative, and proudly authentic.
FAQs
1. What is Peso Pluma’s real name?
His real name is Hassan Emilio Kabande Laija.
2. How old is Peso Pluma?
As of 2025, he is 26 years old.
3. Where was Peso Pluma born?
He was born in Zapopan, Jalisco, Mexico.
4. What is Peso Pluma’s height?
He stands at 5 feet 7 inches (170 cm) tall.
5. What is Peso Pluma net worth?
His estimated net worth in 2025 is between $10 and $15 million.
